This is an innovative exhibition, organized by the Aena Foundation on environmental vocation of Aena airports, allowing users to receive personalized answers on-site and send messages through social networks.
Through a large screen and four i-Pads, the exhibition offers visitors the possibility to choose their level of participation in the experience through a transmedia platform that takes place in two areas: On the one hand, the physical exposure of 63 square meters, which can be accessed by interacting and receiving personalized responses.
Furthermore, with a virtual projection accessible from anywhere in the world through social networks, the corporate websites of Aena www.aena.es and www.aena-aeropuertos.es and even with a specific application (Travel it!) for i-Phone and i-Pad.
After passing through the airports of Madrid-Barajas, Alicante and Valencia Travel it! will stay in the boarding area of the T3 of Malaga airport during two months, until July 23, and subsequently will be exhibited in other Spanish airports during 2012 and 2013.