August 2nd
2011

1 year after the visit of Michelle Obama American tourism grows a 32%

Michelle Obama shopping in Marbella in 2010

One year after the arrival of Michelle Obama, wife of the U.S. President, to the Costa del Sol there is evidence that this visit has had a great response: In the first six months of the year, the arrival of tourists at Malaga airport from the United States has grown by over 32%.

This fact is even more important if one considers that in this period the Costa del Sol does not have a direct flight to New York, as Delta Airlines operates this connection only during the summer.

The U.S. is not the only market that has soared in the first half of the year. Russia, which provides tourists with high purchasing power and longer stays, has also focused on the tourist offer in Malaga. Here has a lot to do the fact that strategies are established to speed up expedition of visas, after which has grown a 63% the arrival of Russian travelers to the Costa del Sol.

Another country that is experiencing a strong increase in Malaga and which provides a high level client is Switzerland, from where are 40% more tourists.

The Nordic countries are a market that has not only recovered in recent years but which is at the forefront in terms of growth rate. Statistics of Malaga airport reveal that until May the arrival of Danish has increased by 25%; of Finnish by 30%; of Norwegians by 28% and of Swedish by 37%.

Data that join the pillars of the Costa del Sol abroad, which are the United Kingdom and Germany, which also respond well, with increases of 11 % and 21% respectively, according to the Tourist Board.

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