October 11th
2010

AENA launches campaign ‘direct discount’ in stores of 11 airports

Spanish Airports and Air Navigation (AENA) has launched the campaign ‘Direct Discount’ in shops and restaurants in 11 airports in the network, including Seville and Malaga, as well as Madrid-Barajas, Barcelona-El Prat, Palma de Mallorca, Ibiza, Menorca, Tenerife, Fuerteventura, Bilbao and Zaragoza.

The campaign, which will last until October 15th, will allow passengers who pass through these airports direct discounts on drinks and shopping through the distribution of half a million cards ‘scratch and win’ in the airport shops.

With the card can be obtained from a direct two-Euro discount on drinks or shopping at the airport if they are equal to or more than 20 Euros, to a direct award of 50 Euros.

The two-Euro discount for every 20 Euro you spend will be taken on by each point of sale (store or restaurant) and just will be a discount of two Euros per ticket. The prize of 50 Euros will be redeemable only at the same establishment and during the promotion period.

In each store of the commercial area of Malaga airport will be put up a billboard for the passenger to recognize this promotion that will last until the 15th of October.

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